How do you teach kids to embrace strong values, work hard, and believe in themselves? Students will tell you that traditional character education usually fails to engage them. But trying to instruct kids in character and values is a recipe for failure. If teachers want to change young lives, they need to focus on inspiring kids to look within and reach for the best in themselves. A long-running, Denver-based model program has shown how this can work, with measurable results. Presented by Ann Moore, Educational Consultant to the Center for Cowboy Ethics and Leadership.